Climate Change Messaging That Shreds

Written by David Connell on . Posted in Act

All.I.Can. Official Teaser from Sherpas Cinema on Vimeo.

Let’s be honest: A lot of climate change campaigns are kind of lame. They’re either too strident, too doom-and-gloom, or rooted in language and images that don’t relate to people’s real lives or interests.

That’s why I really dig what Sherpas Cinema is doing with their All. I. Can. project which combines some serious backcountry shredding, with some loud music and a simple message:

If we want to ski, we need snow. Climate change melts snow. Let’s stop climate change.

In other words, it’s a serious message wrapped in a tasty morsel of awesomeness. It’s also a message rooted in hope rather than pessimism. As one of the skiers says in the clip above, “I don’t think it’s about doing less, I think it’s about doing more.”

Also interesting: This trailer never used the words “climate change” or “global warming,” yet we implicitly know what it’s about.

The full film is slated for release next fall, and I for one can’t wait for it to come out.

(Photo by Flickr user Andre Charland. Used under a Creative Commons License.)

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Planet Change is a Nature Conservancy blog site designed to share stories about actions the Conservancy and others around the world are taking to fight carbon pollution and the impacts of climate change, and to help people feel the connections between climate change and their daily lives and understand actions they can take.

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