Let’s be honest: A lot of climate change campaigns are kind of lame. They’re either too strident, too doom-and-gloom, or rooted in language and images that don’t relate to people’s real lives or interests.
If we want to ski, we need snow. Climate change melts snow. Let’s stop climate change.
In other words, it’s a serious message wrapped in a tasty morsel of awesomeness. It’s also a message rooted in hope rather than pessimism. As one of the skiers says in the clip above, “I don’t think it’s about doing less, I think it’s about doing more.”
Also interesting: This trailer never used the words “climate change” or “global warming,” yet we implicitly know what it’s about.
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